Springfield Standard

Missouri State University has released its promotional schedule for the 2025-26 men's and women's basketball seasons. The schedule includes a variety of themed nights, giveaways, discounts, and special recognitions aimed at engaging fans throughout the season.

For men's basketball, the season opener on November 4 against Missouri Southern will offer free hot dogs to the first 100 students attending. On November 8, fans are encouraged to participate in "Sign Madness" by bringing creative signs for a chance to win prizes. Veterans, active-duty military members, and first responders will be honored with free tickets and guest discounts during the November 11 game against Arkansas State.

The team will host a Teddy Bear Toss on November 22 during halftime of the game against UTRGV. Fans are invited to bring new stuffed animals that will be donated to local children in need. Healthcare workers will be recognized on November 24 with special ticket offers during Healthcare Appreciation Night.

Other highlights include kids’ activities and toy drives organized by the Student Athlete Advisory Council (SAAC), holiday celebrations with Santa and cookie giveaways, Youth Sports Day group specials, Spirit Day performances by the Missouri State Sugar Bears, Faith & Family Night events featuring interactive halftime shows like Simon Sez, and Mental Health Awareness initiatives in partnership with Conference USA.

Women's basketball promotions begin on November 3 against Saint Louis with spirit item giveaways at the entrance. Fans can purchase a one-day pass to access the Prime Overtime Club for premium seating and discounted beverages. Kid-centered activities are planned for several games, including opportunities to meet characters such as Elsa and Belle before tip-off on November 18.

The Lady Bears' schedule also features food drives supporting local banks, toy drives for families during holidays, white-out games where fans are encouraged to wear white apparel from campus stores, halftime entertainment acts like Tyler Balancing Act and Christian & Scooby’s signature tricks, as well as special ticket offers for graduates.

Both teams have scheduled Beach Nights with themed shirts and music. Senior classes will be recognized in pre-game ceremonies near season's end. Additional events focus on mental health awareness, celebrating women and girls in sports, honoring past teams such as the legendary 2001 Final Four Lady Bears squad, fan appreciation days, and youth engagement through Future Bears Kids Club activities.

A full list of all promotional events is available through Missouri State’s online promotions calendar.